You have a fast-growing, highly scalable brand that is positioned to become an industry-disruptor.
However, without a focused and highly scalable plan to exponentially acquire and retain new market segments, you can risk experiencing a slow growth process and lose customers to competition or lack of education around a new market vertical. Are you maximizing your digital presence with targeted branding, actionable analytics, content marketing, social media tools, strategic partnerships, and email campaigns? Bugible is the expert in digital growth for companies in the bug industry. Let's talk.
Marketing Strategy | Content Marketing | Digital Advertising | Influencer Campaigns | Strategic Outreach | Branding & Graphic Design
Target markets/key messaging Audit & recommendations
- Product positioning (competitive research, similar products, etc)
- Target audience research (bodybuilders, chefs, restaurants, geography, etc)
- Competitor audit/Industry analysis
website audit & recommendations
- Is our site optimized to acquire & retain users (design, copy, etc)
- Do we have the proper analytics and tools in place to measure success?
- What single action do we want a web visitor to take?
- How many clicks does it take to get our web visitor to take our desired action?
- Does the site answer critical questions that our web visitors will ask?
- Is the site easy to navigate (aka user experience)?
- Can we rearrange the existing content for optimal performance?
- How can we improve bounce & retention rates?
- (option for redesign + implementing changes on website as well)
SEO Audit & recommendations
- Keyword analysis and development of SEO strategy for site
- Implementation of key SEO coding tactics such as meta descriptions, heading tag structures, ALT tags, and optimized hypertexting.
MARKETING STRATEGY Audit & Recommendations
- Audit current assets (do we have product photography, marketing materials, graphic design templates, etc)
- Social platforms audit (what are our most important social media channels, tools, etc)
- Craft initial marketing campaigns (content calendar, newsletter, using product discounts, generate list of highest impact strategic partners, referral programs,, testimonials, etc)
LAUNCH ITERATIVE GROWTH CAMPAIGNS (PR, Ads, Influencer, +)
- Ensure we are tracking the right key performance indicators (KPIs) to monitor progress; define success metrics and set benchmarks
- Identify campaigns with highest potential ROI based on results of research conducted in earlier Phases
- Launch initial campaigns (could include: newsletter drip campaigns, giveaways, pr, paid social media marketing, adwords, display ads, strategic partnerships, influencer relations, targeted outbound messages)
- Review results, compare to KPIs, and iterate as necessary
brand or graphic development (including packaging)
Audit of current brand efficacy and recommendations or creation of:
- Design Assets (logos, fonts, templates...)
- Sales Materials
- Marketing Content
Lead generation & Strategic partnerships (Customer growth/Scaling)
- Digital Presence / PR
- Content Marketing
- Tracking leads
- Collecting customer feedback
- Leveraging demographic data on market segments to best retain your current customers and reach new markets
Content Marketing & copywriting
- Comprehensive strategies leveraging everything from site blogs, social media, and creative, low-cost ad campaigns to drive more traffic
- Focus on tools for automation
- Audit & recommendations on fundraising materials (pitch decks, models, etc)
- Setting up & driving traffic to Kickstarter campaigns
Monthly retainer for general strategic consulting. Price depends on scope of work and number of consultations per month.
Aly Moore is passionate about driving measurable results for companies with visionary products. And obsessed with the world of edible bugs.